Hoops, originally a 12-page newspaper special section, focuses on the Iowa State University Mens and Womens Basketball Athletic Programs. While serving as Creative Advertising Manager, I proposed we evolve the special section from its smaller format into a full-scale, 50-page perfect bound publication to have a 20,000 copy production run.
I served as art director, editor-in-chief, and advertising manager. The project operated on a $30,000 budget.
Work done while at the Iowa State Daily Media Group.
The publication also came with a 36 inch long fold-out poster that fans could hang up on their walls to show their Iowa State Pride.