I've decided to display this data in pieces corresponding to the three main streets protruding from the central Piazza del Popolo. The first of the three streets I documented was Via del Corso. I have decided to explain the information the in same manner in which I encountered in, that being Via del Corso initially, followed by Via del Barbuino and finally Via di Ripetta. Discovering the neighborhood in this order shaped my opinion of it greatly.
Here you will find the spreadsheet documenting the businesses on Via del Corso sorted into the following categories:
- Women Shopping
- Men Shopping
- Women and Men Shopping
- Cosmetics (women emphasis)
- Accessories (sunglasses, eye glasses, bags, purses)
- Specialty (stores containing one specific purpose i.e. swimwear)
- Jewelry (women emphasis)
- Hotel and Luxury Suites
- Empty Storefront
These categories were decided upon the prevalence of store types in the area.
*Please note that residential simply documents the doorway present in a space between two businesses that allows patrons into their homes and is not an accurate depiction of the number of citizens living in an area.
**Please note that food is inclusive of restaurants, gelato, cafés, pizzerias, etc. It is not an accurate depiction of the number of restaurants in the entire area, as majority of restaurants resided in side streets not included in the sample area.
Qualitative Data Observations of Via del Corso:
There were a large collection of street vendors in the main strip, particularly in the evening. The street vendors sold smaller items such as selfie sticks, sunglasses, and souvenirs. The street performers were artists, singers, and dancers.
There was a large collection of tourists still out (data collected at approx. 6:45 PM). Tourists also did not pay attention to the sidewalks, which were rather small (approx. 1 meter wide). Instead, they chose to walk on the one way street, which headed down Via del Corso toward Piazza Venezia.
There was not an abundance of high-end shops as originally anticipated based on earlier walkthroughs of the area and initial tourist traveling through the area.
The area is largely residential and shopping. There are few, if any, restaurants besides gelato shops and the occasional cafe.
Later Observation After Exploring and Documenting All Three Data Points:
Via del Corso seems to be the least expensive area to shop and I believe that is because it is filled with the most tourists that can simply be referred to as your "common tourist." A common tourist does not intend to spend a majority of their funds on shopping, instead they are here on a temporary vacation far from this area rather than the regular tourist that is aware of the area and regularly returns. A regular tourist could potentially have more money and is available to shop at the more expensive boutique stores.
I believe that this area is filled with the most "common tourists" simply because it is the main thoroughfare from another "common tourist" location: Piazza Venezia. This "tourist highway" has made travel much easier and has provided an excellent area for the less expensive shops to thrive.