When working on this website, I went through a few different iterations from my initial wireframes to the finished screens. I took out the secondary logo mark that was supposed to occupy temporary space in the navigation and instead placed a decorative element. When the user scrolls through the website, that decorative element will be replaced by the logo after the logo and the navigation interact in the same space.
I also originally had the navigation be transparent, to allow more of the image below to be seen. But, after playing around with the difficulties of having different colors in photos interfere with the color of the navigation links, I instead made the nav bar an opaque white box.
Next, I wanted to put a heavy emphasis on rustic photography that expressed the work ethic of the families that run the the restaurant without showing the dirt or dirty vegetables that come out of the garden as food and dirt don't go well together. So, I wanted textured photography that was rich in color.
Instead of using the same typography I had used for my print products, I used Google Fonts to switch my type into a close as possible web version that would be read easily online. I also chose a variety of type choices, similar to the menus for print, that would give personality without clashing with each other.
Finally, I wanted this website to be responsive, so I designed it for multiple applications.
Finally, it's also important these days for companies to have a social media presence. For this reason, I applied photography to social media pages: Facebook and Twitter.