My logo is entering it's final stages. There needs to be some subtle tweaking still to correct some kerning and curves. I still need to go through and add details to the 'C' and 'e' as well as curve off the tip of the 'i' and 'u'.
This has come a long way from where it started.
It was important to keep an eye on what made the original logo special, such as the curve in the 'd' and the 'a' as well as the subtle changes to the letterforms in their curves.
Per my professor's suggestion, I based this off of an existing typeface: Futura Light Oblique. The proportions of the letterforms were similar to what I had already started to sketch, so with a few tweaks to the letterforms, I could base this very easily off of Futura.
Here is my progress:
As you can see, from the original sketch I've tightened up the letterforms considerably, as well as fixed a lot of the issues with the curves at the tops of the letters to give them the correct oblique while maintaining a fun, flirty nature that I feel is needed in this typeface. I also clipped one of the leaves from the tail of the 'e' at the end to give better readability. I still need to work on that detail a little more and potentially add a vine growing from it that could hold a vegetable but I worry that could be too corny.
My next step is to do a finalized sketch in ink, transport it to the computer, and vectorize the logo. Then I need to generate the single "c" letter mark, finalize color choices, and develop a simple pattern for a visual identity. Lots to do and not a lot of time. This logo is due in about a week, but in the mean time, we are going to Venice to participate in the Biennale, so I only have around four short days to accomplish all of this.